Global Marketing

                                                                      Let the World Know 

  The road to success for any business is a hard one and marketing a product or service in today’s global marketplace is a necessity for any business trying to compete in the competitive markets around the world.  Getting your message out to potential customers will make or break any business, it’s about being visible to the customer when they decide they need or want to buy, not about you having a product to sell.  The global marketplace is competitive to the extreme, with entrepreneurs looking to provide alternates to every source of a product or service somewhere in the planetary marketplace, especially when they sense a company is not visible enough and they maybe able to take advantage of the company’s vulnerability.  The list of Earth-wise marketing tips below is meant to help provide simple advice to those looking to increase their product or services visibility in the global marketplace to potential customers when they do decide they want to buy.  While many have been adapted by larger entities of the business world for use in their world-wide marketing plans, the ideas below are common ideas that can be used for any size of business marketing a product or service in the planetary marketplace.

 

1.       Every business is looking to increase its visibility to potential customers in the marketplace, and large e-mail data base owners are just as interested in product visibility as the next guy.  Partner with these large e-mail database providers and offer to cross promote each others product or service.  The data base owners will advertise your event, product or service to their e-mail database and you will offer to do the same for them on your list.

 

2.       The World Wide Web is expanding as we speak and all-the-world either has or is about to create a blog and your company should do the same.  A blog is an online journal with frequently updated content to entertain and excite existing customers and draw potential customers looking for related content to that which is on your site.  This idea is more personal and immediate than a website, which will often go untended, will keep people engaged in the daily activities happening in your company and will hopefully keep them coming back for more content.  You can even create free ones at sites like www.wordpress.com and www.blogger.com if you want to experiment without any actual cost other than time.

 

3.       Businesses are always looking for innovative ways to increase their visibility in the global marketplace and creating an educational, informative, and entertaining promotional DVD movie of your business, product or service can increase sales and help spread the word to more potential ears in the planetary marketplace.  It’s more cost effective then you might believe: www.paytribute.net offers cost-effective, high-quality personalized DVD movies for clients around the world and as we speak more entrepreneurs will be looking at competing in this increasingly used form of marketing. 

4.       If you want to increase the visibility of your firm quickly, do something beyond normal industry expectations for your particular product or service.  For example, Mr Lube offers fast and affordable tune-up service to customers right on the spot, without having to leave the car, while offering coffee and a newspaper.  Find away to offer your product or service to your customers in ways your competition won’t, if your product is already considered one of the best in the global marketplace this strategy will have immediate benefits in word of mouth.

 

5.       The best form of advertising for any product of service is a smiling customer walking out the front door, and you should always make sure to ask happy customers for endorsements or testimonials and post these on your website and other marketing materials.  A happy customer is worth their weight in gold, try to put the most recognizable names in your happy customer list out front or harvest recognizable names in your community for additional cachet. 

6.       Every company with a product or service to sell needs to increase its business from existing customers and of course dig around the global marketplace for additional customers who are looking to purchase their product or service.  Put a special offer or product advertorial on every invoice, letterhead, and statement you send out to existing customers and prospective customers.  Likewise, you can also negotiate a deal with another company to advertise your product or service on all their invoices for a percentage of revenues from placed orders.  It’s a good idea to try to choose companies who have a product or service line that is somehow related to the product or service your firm sells, this will give the prospective customer a common ground upon which to decide whether it wants to purchase your related product.

 

7.       Today’s businesses are looking at new and innovative ways to do old things, and the product marketed by a company called Infinite Marketing at 888-596-7353, or www.infinitemarketing.com is just the thing.  Called a Video Business Card Distributorship their product allows customers to put a personal video message on the VBC explaining the benefits of doing business with them and business is booming for individuals owning a VBC Distributorship.  You can make your business cards stand out-of-the-crowd and natural keepers for customers who see one.  Offer important information on the back, such as emergency phone numbers, a map or special dates to remember.  Have a slogan that offers a powerful benefit statement to your prospective customer looking at the card for the first time.

 

8.       The global is competitive and your company should make an effort to give more to the prospective customer then your competition for the same price.  Offer special bonus packages with your product or service offering.  Get corporate sponsors to give away products as part of the bonus package in exchange for free exposure.

 

9.       Every company should be seen as giving back to the community it lives in and the global market it does business in.  Align your company with a cause or charity that is high profile in the community you do business in and this includes the global marketplace.  Customers can give more back themselves and feel better about doing business with companies that are seen as giving back to their communities and the environment we all live in and being seen as a good corporate citizen.

 

10.   Getting the word out to the world is the key to marketing with most products or services, companies need to spend more time cultivating their customer’s satisfaction and be seen spending time on the needs of its customers.  Post frequently in online message boards and forums relevant to your business and expertise.  Include your contact information and offer tips and valuable information or adv ice to interested parties.  Eventually you will gain valuable word-of-mouth exposure as a lead in your field.  Posting messages with your company information also helps to increase your search engine rankings and drive traffic to your site.

 

If your firm is trying to compete in the increasing competitive global marketplace then the above ideas will certainly help you along your way.  If you’re just starting out along your road to entrepreneurship then these ideas will help give you a guide to help you compete in a world wide market.

 

 

By “Warren Hayashi”

~ by warrenhayashi on October 16, 2007.